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The Broderick’s history: Breaking boundaries

Today, Broderick’s is an award winning luxury coffee and refreshments company, with 4000 vending machines across the UK, boutique coffee bars and a 150 strong team. Counting household names such as Sky Broadcasting and Amazon amongst our impressive client base, exceeding group revenues of £15.000.000 the business has come a long way since it started life in John Broderick Senior’s garage, in 1969!

There have been some serious business firsts and milestones over the last 40+ years for our high growth vending business not least moving premises four times. Today, Broderick’s premises are state of the art, rather than garage!

The environmental milestone

Achieving ISO 14001 environmental certification in 1998, Broderick’s was the very first worldwide vending operator to certify to this standard, thanks to a commitment to our Environment Management system.  Striving, as always, to be the best we can be, the business is governed to Lloyds’ Register Quality Assurance (LRQA) standard: the premier environmental accreditation.

The Fairtrade milestone

Breaking boundaries is something of a habit at Broderick’s. Fairtrade pioneers, in 1998 we partnered with New Labour as the vanguard of Fairtrade coffee – a first in vending. Nearly two decades later, Broderick’s is still a firm supporter of looking after our growers, extending our Fairtrade range to Hot Chocolate and Leaf Tea. We’re equally committed to caring for our own suppliers and team closer to home.

The technological milestone

At the leading edge of vending machine technology, Broderick’s was instrumental in the development of the first mainstream touchscreen machine: the SIGMA TOUCH from Westomatic. Our first installation in Manchester Airport heralded the digital age of vcommerce, making a futuristic concept a reality and influencing a generation of vending.

Cementing our reputation as early adopters, we’ve made the consumer experience easier and more interactive than ever with innovative payment systems including Tap and Go, Apple Pay, credit card and mobile payment via NFC.  Notes, dollars and Euros are all still accepted too, of course!

The product quality milestone

Beverage quality is determined not only by ingredient but by the equipment. At Broderick’s we’ve always invested into the very latest equipment, like our high speed whipper chambers for frothing drinks.

Thanks to continual beverage development, we’re now bringing coffee shop style beverages to the work place:  from skinny lattes and cappuccinos, to leaf tea – all with real milk. Taste and product quality are cornerstones of Broderick’s development: now, at the touch of a screen, customers can enjoy bean to cup coffee.

Our People

At Broderick’s we look after our people. That’s great for everyone involved: the team is happy, engaged and motivated. Our customers enjoy brilliant customer service from people who are proud to do a stellar job.

As we grow one thing hasn’t changed, and that’s our family values. It’s important to us that our team loves working at Broderick’s: people who joined in the early days are still part of the Broderick’s journey today. This is true partnership working: across the business everyone strives to continually improve, to make life easier and better.

 A caring, engaged culture

  • Family values. As the business continues to grow, the Broderick family is still as much a part of the fabric of the business as we were forty years ago. We believe in being hands on and getting things done.
  • A life beyond work. We very much believe in a work life balance, but the Broderick’s family care for our team doesn’t finish at the end of the working day. We’re proud to support the brilliant activities and projects our talented team members are involved with outside of work. We have a talented musician on board, who occasionally travels the country for concerts, with our full support. When there’s a good reason, we’re happy to offer paid release to the team: we know we’ll be repaid in spades with a happy, motivated workforce.
  • Giving back.  We believe in giving back. We’re always happy to support our team’s own charity work too, like a recent Midnight walk for St Ann’s Hospice.
  • Respected and rewarded. Broderick’s operational team is the highest paid in the industry and we genuinely care about their well being. It’s little things like taxi vouchers for early shifts that mean a lot.

Careers not jobs

Scouring the region for the most talented team, Broderick’s cherry picks the brightest and the best to come on board: from jobs fairs to graduate gateway schemes and apprenticeships. Thanks to our caring culture, where the team knows they have a career ahead of them rather than a job, they’re as engaged with Broderick’s as we are engaged with them.

  • Training. Weekly Wednesday workshops mean that the Broderick’s staff is amongst the best trained in refreshments and vending. A Wednesday Workshop activity can be more or less anything; learning about correct cleaning procedures, to AVA recognized Personal Hygiene and Food Handling qualifications; from FSA certification, to Vendman training; to a driver awareness course to basic life skills.
  • From NVQs in Salford to MBAs in China. We’re even backing one employee to participate in an International Study Trip to Beijing, as part of her MBA course. But we’re just as proud to invest in NVQ qualifications for the staff closer to the home too.
  • Accounts Department. Our team has paid time-out to ‘up their game’, to get better qualifications. All are trained up to financial controller level – to enhance their skills and improve their career prospects.  We only opt for the best CIMA and ACCAS qualifications.

 Broderick’ is about being the best

  • Service means a lot. From our vending experts and senior engineers to the after sales care team, Broderick’s is passionate about delivering service that’s second to none.
  • Believing in the best. The team on the ground is known for being engaged and going above and beyond. Instead of just cleaning and restocking a machine our team will be mindful of commercial aspects of the business, like menu fatigue and ratios of sales…meaning customers are guaranteed best advice.
  • Award winning team. From a ‘best team’ win for the finance team in a prestigious national award, to our internal awards, which reward hard work, the Broderick’s bunch are motivated to overachieve.

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